best social media campaigns of 2019
Social media has become an integral part of our daily lives, and it’s no surprise that businesses are using it to their advantage. In 2019, we saw some remarkable social media campaigns that left us amazed by the creativity and effectiveness they demonstrated. From big brands to small startups, everyone had something unique to offer. Today we’re here to take a look at the best social media campaigns of 2019, what made them stand out, what lessons we can learn from them and how you too can create successful social media campaigns!
Top 5 Social Media Campaigns of 2019
- ShareACoke by Coca-Cola: Coca-Cola’s #ShareACoke campaign has been running for a few years now, but it just keeps getting better. In 2019 the brand took personalization to the next level by adding last names and nicknames on the bottles of Coke, giving people something unique to share with their friends and family.
- Nike’s Dream Crazy Campaign:
Nike’s Dream Crazy ad featuring Colin Kaepernick in 2019 is one of those campaigns that became an instant sensation. The company used this campaign not only to promote its products but also to spread awareness about social issues such as racial inequality.
- Wendy’s “Keeping Fortnite Fresh” Social Media Campaign:
Wendy’s “Keeping Fortnite Fresh” Twitter campaign was a hit among gamers in 2019 who loved the fast-food chain’s witty comebacks and funny memes related to popular video game Fortnite.
- Spotify Wrapped:
Spotify had another successful year with its year-end wrapped feature which allowed users to see their most-streamed songs, artists, genres and podcasts from the past year all wrapped up into personalized insights they could share on social media.
- HopperHQ Instagram Rich List:
HopperHQ released its annual Instagram Rich List in July 2019 featuring celebrities like Kylie Jenner, Selena Gomez and Cristiano Ronaldo who reportedly earned millions per sponsored post on Instagram alone.
These top five social media campaigns got everyone talking in 2019 thanks to their creativity, engaging content, personalization features – or simply because they went viral!
What Made These Campaigns Stand Out?
What Made These Campaigns Stand Out?
The top five social media campaigns of 2019 stood out for different reasons, but there were some common elements that made them successful. First and foremost, each campaign had a clear goal in mind and found creative ways to achieve it.
Another factor that made these campaigns stand out was their ability to connect with their target audience. They used relatable messaging, engaging visuals, and interactive features to capture the attention of users across various social media platforms.
Additionally, these campaigns utilized influencers and user-generated content to increase reach and credibility. By tapping into the power of social proof, they were able to build trust among their followers and create a sense of community around their brand.
What Can We Learn from These Campaigns?
One important lesson we can learn from the best social media campaigns of 2019 is that authenticity and creativity are key components in creating successful campaigns. These campaigns didn’t simply advertise their products or services, but instead they told a story and created an emotional connection with their audience.
Another thing we can learn is the importance of knowing your target audience. Each campaign was tailored to its specific demographic, speaking directly to them in a way that resonated with them on a personal level.
Consistency is also vital for success on social media. The most successful campaigns were those that consistently posted engaging content over a period of time, building momentum and ultimately achieving their goals.
How to Create a Successful Social Media
Once you have a clear understanding of your objectives and audience, choose the right social media channels that align with your brand messaging. Don’t try to be present on every platform as it can dilute your efforts.
Create engaging content that resonates with your audience. Use visuals like images or videos to make it more attractive and shareable. Be consistent with posting frequency but don’t flood users’ feeds with irrelevant content.
To wrap things up, social media has become a crucial part of any brand’s marketing strategy. The best social media campaigns of 2019 showcased how creativity and innovation can lead to success in this competitive landscape.
By understanding the key elements that made these campaigns stand out, such as authenticity, user participation, and emotional appeal, you can create your own successful social media campaign.