social media managers salary

social media managers salary

Are you a social media enthusiast who spends most of their time scrolling through Instagram, Twitter or Facebook? Do you have what it takes to turn your passion for social media into a well-paying career? If the answer is yes, and you’re wondering how much money you can make as a social media managers salary, then this article is just for you! Let’s dive in and explore the world of social media managers salary. We’ll cover everything from the pros and cons of being a Social Media Manager to the specific skills required to excel in this field. So grab your favorite drink and let’s get started!

How Much Do Social Media Managers Make?

The salary of a social media manager varies greatly depending on their level of experience, skills, and location. According to Glassdoor, the national average base pay for a Social Media Manager in the United States is $55,199 per year.

However, entry-level positions can start at around $34k while experienced professionals can earn up to six figures annually. Keep in mind that bonuses, profit sharing opportunities and other compensation benefits are often included as well.

The geographical location also plays a significant role in determining salaries. For example, cities like San Francisco and New York City have higher living costs which result in higher salary ranges compared to places with lower living expenses.

Moreover, industries such as advertising or marketing tend to offer higher salaries than non-profit organizations or smaller companies. It’s worth noting that freelance social media managers have different payment structures than full-time employees since they charge clients by project rates or hourly fees.

It’s safe to say that being a social media manager is not only an exciting career path but also has promising earning potential based on your qualifications and background.

The Pros and Cons of Being a Social Media Manager

Being a social media manager can be an exciting and rewarding career, but like any job, it has its pros and cons. One of the biggest advantages is flexibility. Many social media managers work remotely or have flexible schedules that allow them to balance their work with other responsibilities.

Another pro is the potential for creativity. Social media platforms are constantly evolving, giving social media managers plenty of opportunities to experiment with new ideas and strategies.

However, being a social media manager also comes with its challenges. One major con is the pressure to stay up-to-date with trends and changes in algorithms across multiple platforms. This requires constant learning and adaptation.

Additionally, managing multiple accounts can be stressful and time-consuming, especially when dealing with negative feedback or customer complaints online.

What Skills Do You Need to Be a Social Media Manager?

To be a successful social media manager, it’s essential to have a specific set of skills. First and foremost, you need excellent communication skills as most of your job will involve communicating with customers or followers through various social media platforms.

Another crucial skill is creativity. You should be able to create compelling content that resonates with your target audience and helps achieve the goals of your organization. It’s also important to stay up-to-date on new trends in digital marketing, so being tech-savvy is highly valuable.

Customer service experience can go a long way in handling inquiries from followers or dealing with negative comments online tactfully. Being able to empathize and connect with customers will help build trust and loyalty towards your brand on social media platforms.

How to Become a Social Media Manager

Becoming a social media manager can be an exciting career path for those who enjoy working in the digital world. Here are some steps to follow if you’re interested in pursuing this field.

First, focus on building your social media skills and knowledge. This could mean taking online courses or attending workshops related to social media management. It’s important to understand the different platforms and their unique features, as well as how to create engaging content that resonates with your target audience.

Consider obtaining a certification such as Hootsuite Social Media Marketing Certification or Hubspot Inbound Marketing Certification to showcase your expertise.

Becoming a successful social media manager requires continuous learning and networking while gaining valuable experience along the way.


To sum up, social media management is a rapidly growing field with lots of potential. This job requires creativity, adaptability, and excellent communication skills. As we saw in this article, the salary range for social media managers can vary widely depending on factors such as experience level, location, and industry.

If you are interested in pursuing this career path or want to learn more about it, there are plenty of resources available online to help you get started. So why not give it a shot? Who knows – you might just find yourself loving the world of social media management!

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